Thursday, December 1, 2022 | The Latest Buzz for the Appraisal Industry

With Low Demand, Mortgage Lenders Struggle to Differentiate

The U.S. mortgage industry has gone from record volume and profits in 2021 to a 22-year low in demand for new mortgages through the first half of 2022. Along the way, J.D. Power finds that mortgage providers have struggled to differentiate themselves in the eyes of customers, whose expectations of the experience are rising and competition for their business is even more intense.

According to the J.D. Power 2022 U.S. Mortgage Origination Satisfaction Study,