Monday, March 27, 2023 | The Latest Buzz for the Appraisal Industry

What Does Your Recruiting Marketing Say About Your Company

BLOG VIEW: Mortgage companies spend millions of dollars every year selling their services to consumers via modern digital marketing. And the industry is using more creative ways to do such. With a shortage of skilled employees to handle the recent windfall volume, why not spend significant marketing effort and creativity to recruit and retain those employees? 

Like other industries, the mortgage industry recruiting efforts face a problematic issue: we are all selling a commoditized

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